When it comes to having entertainment for a special event or party, there are certain steps you can take to ensure that you and your guests have a wonderful and successful event. It all starts with choosing the right kind of entertainer, and ensuring they will represent your business in the manner in which you’d expect.

Click to read more ...

The best way to be successful in business is to start by finding an unmet need and then finding a creative, effective way to meet it. In today’s world, seniors (people aged 65-plus) make up 12.4% of the U.S. population, according to the Administration on Aging, the U.S. Census Bureau, and the National Center on Health Statistics 2006. This holds true, most especially for Central Florida. As baby boomers graduate into senior citizens, the numbers are expected to swell to 20% of the U. S. population by the year 2030.

Click to read more ...

The rising cost of health care has become a major priority for companies of all sizes. Promoting healthy behavior with wellness programs leads to a healthier workforce and substantial return on investment. For every dollar invested in health and wellness, a company can realize $8.22 in savings in direct health care costs and absenteeism. The government is also making wellness a national priority. The “Healthy Workforce Act” was just introduced to the U.S. Senate by Senator Harkin (D-IA) and Senator Gordon Smith (R-OR). If passed, this bill would provide tax incentives to businesses that offer comprehensive wellness programs. Incentives can be as much as $200 per employee.

Click to read more ...

Many organizations are eligible to apply for funding to help them with the costs of various projects, such as product development, medical research and training. Typically, nonprofits are most likely to benefit, but occasionally other businesses are eligible. Funding may be available by a federal, state or local organization or by a corporate, charitable or civic group. Just recently, the Florida Center for Nursing Retention & Recruitment Funded Initiative Program selected Partners for a Healthy Community (PHC) to receive $10,384 to manage and implement a marketing campaign, titled “Are You Man Enough to be a Nurse,” aiming to recruit men into nursing. PHC was one of only nine organizations funded out of 42 applicants. Receiving this funding was not an easy task. Many hours went into creating a concise, compelling application that would encourage support of our efforts.

Click to read more ...

There is a significant trend that successful companies are utilizing called cause-related marketing or social marketing. Whatever the terminology, this tool is generating tremendous benefits for businesses and communities alike. Cause-related marketing is defined as for-profit companies partnering with not-for-profit organizations to the benefit of both. When done correctly, it not only provides much needed services and programs in communities, but also enhances branding and increases sales for savvy companies.

Click to read more ...