Sales & Marketing
The key to any great marketing strategy is to make sure that people actually hear what you are saying! Carefully crafting messages and implementing a strategic plan that you can actually follow will set you apart from your nearest competitors.
A good marketing campaign implemented properly will lead to a boost in sales. A great marketing campaign implemented consistently will drive sales, improve customer relationships and establish a foundation for the future.
Be The Purple Cow
Insight Marketing Group
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It is virtually impossible to succeed professionally and personally without developing relationships. The Lone Ranger approach to business produces a short-lived run and is a recipe for disaster. Your business needs people and the best way to begin, cultivate, and reap the rewards of solid relationships is to network. Networking involves building trusting relationships to enhance your base of contacts and build a lifetime of rewards.
MEETING THE NEEDS OF OLDER ADULTS MAKES GOOD BUSINESS SENSE
The best way to be successful in business is to start by finding an unmet need and then finding a creative, effective way to meet it. In today’s world, seniors (people aged 65-plus) make up 12.4% of the U.S. population, according to the Administration on Aging, the U.S. Census Bureau, and the National Center on Health Statistics 2006. This holds true, specifically, for Central Florida as well. As baby boomers graduate into the senior citizen population, the numbers are expected to swell to 20% of the U. S. population by the year 2030.
Million Dollar Corrections
Another year is about to end… and the next begins. This is the time when all good salespersons learn from the immediate past and plan for the immediate future. It’s a great opportunity to both reflect and redirect so the next twelve months are more productive than the previous twelve. Even the best of us can slip into the rut of a routine, but this is the perfect time to step back and give ourselves an internal review of sorts. Corrections to get back on the course of our best sales techniques can help you avoid million dollar mistakes in 2008.
Using Technology to Integrate Your Integrated Marketing Plan
The progression of marketing – moving beyond traditional to include interactive, customer-driven marketing – has been moving at a break-neck pace, and it is powered in large part by emerging technologies now available to marketers. Integrated Marketing Communications (IMC) is ushering in a new era in which marketers blend communication messages across all available media channels and marketing tools into a continuous brand experience.
The Power of Digital Color – From Black and White to Profits
In marketing, the message you work and the colors you use are equally essential choices as you search to steer your prospects in a certain direction. To use both of these to their full potential, it is essential to work with a design professional to ensure the message you want to communicate is the message you actually communicate. Everyone’s goal should be to allow the color to bring clarity to the message, not obscure it. An ill-conceived message will not be effective, no matter how colorful it is. Use every resource available to decide the direction needed to convey the message.